Research from European HR software provider, Personio, has shown that just 44 per cent of UK workers are currently in what they consider their “dream job”. For the majority, there’s still a gap between where they are and where they want to be.
The 2025 Workforce Pulse Report shows that the definition of a “dream job” is evolving. Traditionally, a dream job often followed a predictable path: study hard, earn a degree, and step into a role aligned with your qualifications. As AI reshapes industries and automates tasks once reserved for highly educated professionals, degrees alone are no longer a guaranteed ticket to success.
The report reveals that only 36 per cent say their employer provides adequate AI training, and those who don’t receive it are 35 per cent more likely to look elsewhere.
Kurt Bannister, Head of Talent Acquisition at Personio shares five practical steps to help you stand out in a rapidly changing landscape:
- Rewrite your CVto reflect the job you want, not just the one you have, and highlight any AI-related skills or tools you’ve
- Switch on LinkedIn’s ‘Open to Work’ featureto signal your ambitions, and make sure your profile showcases your ability to work with emerging technologies
- Reach out to someone in your dream role—especially ifthey’re in a tech-forward position. Ask how AI is shaping their work and what skills they recommend learning
- Create a dream job trackerto stay focused and hold yourself accountable
- Prepare a 60-second elevator pitchthat not only sharpens your confidence and clarity but also demonstrates your readiness for the future of work
This research is a wake-up call,” Kurt comments. “The dream job isn’t dead – it’s just evolving. Degrees matter, but they’re no longer enough on their own. Skills, adaptability, and a willingness to embrace technology, such as AI, will set people apart. Employers can help by creating clear career pathways and investing in training, but individuals also need to take ownership of their growth.”
