Stafforce, part of the Nicholas Associates Group of companies, has appointed Sara Richards as Brand Director. In this strategic role, Sara will spearhead Stafforce’s expansion in the South of the UK, opening new branches and delivering results for both clients and candidates. The new hubs will be located in Newport, Essex, Daventry, Bristol, Barnstaple, Loughborough and Tilbury.

Sara brings with her a wealth of experience in management and business development within the recruitment industry. Her expertise will be pivotal as Stafforce continues its journey of transformation and growth, backed by significant investment in resources and talent.

Kelly Kendall, COO of Nicholas Associates Group, commented on this exciting development: “We are thrilled to welcome Sara Richards to the team. Her appointment marks a significant step in our journey of transformation and growth, particularly in the Southern region, where we see tremendous potential. With substantial investment in our people and infrastructure, we are confident that Sara will drive Stafforce to new heights, ensuring we continue to meet and exceed the expectations of our clients and candidates.”

“I am delighted to join Stafforce at such a pivotal time for the company,” said Richards. “The opportunity to lead the brand’s expansion in the South of the UK is incredibly exciting. I look forward to working closely with the team to open new branches and deliver exceptional service and results for our clients and candidates.”

Sara’s appointment is a testament to Stafforce’s commitment to strengthening its presence and capabilities across the UK.

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