Salt, a global leader in digital recruitment and talent, has announced the acquisition of Zelo Digital, an independent recruitment firm specialising in digital advertising and emerging technologies based in the heart of London. This strategic acquisition enhances the Salt digital line of specialisms, with a focus on emerging tech, namely programmatic, advertising and media.

“We are thrilled to welcome Zelo Digital and their team to Salt, marking our 7th successful acquisition worldwide. This strategically enriches our geographical footprint, undoubtedly furthering our capabilities,” stated Salt’s CEO Elliot Dell. “Zelo’s integration notably strengthens our UK and USA teams, expanding our presence in programmatic, publishing, advertising, and esports. We remain committed to our mission of Creating Futures™ across the digital ecosystem.”

The integration of Zelo not only strengthens Salt’s foothold in the UK but also supports digital industries globally with further presence across the US, EMEA, and APAC regions better connecting outstanding digital talent with competitive skillsets to progressive exciting teams. With a shared commitment to excellence and a dedication to staying ahead of industry trends, Salt and Zelo will continue to set the standard for recruitment excellence in the digital realm.

“We are excited to become part of Salt to bring even more value to our customers and candidates,” said Zelo’s Founder Gregory Mark. “As a business navigating the dynamic digital landscape, this union is a fitting embodiment of our commitment to innovation and growth. It’s a perfect coming together, propelling us towards new horizons in recruitment excellence.”

This acquisition is effective immediately. Zelo will continue to service their clients as usual while they become a part of Salt Recruitment Group.

Salt is dedicated to providing the best recruitment to companies around the world. With this acquisition, the company is poised to continue its growth and expansion in the digital talent space.

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