The CEO of online distance learning provider Open Study College, Samantha Rutter-Bryant, has launched a brand new recruitment consultancy, Bloom Connections, based in Birmingham.

The company works across a variety of sectors including customer services, sales, pharmaceutical, HR, legal, and marketing. The new business will focus on cultivating long-lasting relationships with clients to understand the company culture with a personal approach.

Bloom Connections first emerged in 2021, when founders Samantha and Shawna decided to branch out into the recruitment industry, having previously found incredible success with online distance learning provider, Open Study College, where Samantha is the current CEO and founded the business with her father back in 2007.

Formerly named OSC Recruitment, the business began with internal recruitment for Open Study College, but quickly evolved to support external businesses and candidates with their recruitment requirements.

As the client roster continued to develop, the time came to separate the two businesses and relaunch OSC Recruitment, creating a new identity that supported the overarching message of the company. Bloom Connections was launched to help people discover their potential to flourish and thrive, with the reward being to introduce candidates to the impressive roster of companies currently enrolled with Bloom Connections.

Claire Hancox, recruitment manager of Bloom Connections, said: “Our personal approach to recruitment enables us to truly connect with our candidates and clients alike, giving us a deeper understanding of who they are and what they are looking for. We have gone from strength to strength since first launching our recruitment services, so establishing a stand alone business became the ultimate goal. Now, we hope to onboard even more clients and become the go to recruiter in our markets.”

Samantha Rutter-Bryant added: “Launching this recruitment company has been a labour of love. Our original recruitment service was a natural extension of our offering as a distance learning provider, but as the business grew it became clear that there was a real gap in the market for a company like ours. I can’t wait to see what’s next for Bloom Connections.”

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